My Precious Logo

Photo by Zoriana Stakhniv on Unsplash

It’s difficult to say what exactly drives the creative process.  No one really knows exactly what goes on in the brain when an idea is born.  And it’s nearly impossible to define what “genius” is, or how “genius” works.  But I know it when I see it.

Someone, somewhere, at some point came up with the idea to create a shirt with Gollum in place of Jerry West as The Logo.  You’re either going to hate this or you’re going to love it – but it’s going to make you feel something.  And isn’t that what genius is all about?

There’s a metaphor in here somewhere about Kevin Durant and rings.

This shirt comes in sizes from small to 3XL, and has a men’s cut and a women’s cut.

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